Resources

Tools we love.

No 50-tool lists. These are the tools we use ourselves or set up for clients. If it's on this page, we'd recommend it to a friend.

V

Viktor

AI coworker
Our pick

An AI employee that works inside Slack. It researches, writes, builds reports and pages, and runs follow-ups and routine tasks on its own.

How we use it: We use it every day to run research, reporting and busywork across our businesses.
$50 off with code APRILINTHEZONE50OFF
Try Viktor
HL

HighLevel

CRM and automation

CRM, calendars, forms, email and text follow-up, pipelines and websites in one place.

How we use it: This website, our booking calendar and our follow-up all run on it.
Try HighLevel
AI

ChatGPT

AI assistant

The AI tool most of your buyers already use to research who to hire.

How we use it: Drafting, brainstorming and checking what AI says about a business.
Try ChatGPT
C

Claude

AI assistant

A strong AI assistant for long documents, careful writing and analysis.

How we use it: Long-form writing, SOPs and analysis.
Try Claude
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Perplexity

AI search

AI search that answers with sources. A growing share of buyers research here.

How we use it: Research and AI visibility checks.
Try Perplexity

Disclosure: some links on this page are affiliate links. If you buy through them, Your 5% may earn a commission at no extra cost to you. We only list tools we use or would recommend anyway.

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